THE IMPACT OF MASS MEDIA ON SOCIAL AND EMOTIONAL DEVELOPMENT OF YOUTH

Authors

Prateek Tiwari, Dr Charu Bisaria, Assistant Professor,
Amity Business School, Amity University, Uttar Pradesh, Lucknow Campus, India.

Abstract

On mainstream media, a platform that is always changing, younger people may communicate with one another, express oneself, and share material of all types. It has led to the establishment of a brand-new social context that affects how people interact as well as how companies and technology are used. A instrument with two sharp blades is the mass media. Although it provides many benefits, kids can encounter some drawbacks as well. Despite the fact that mass media is typically discussed negatively, there are some compelling arguments in its favor. Youth and adolescents have the capacity to be knowledgeable media buyers. They don't just take in everything they se, read, or hear via media platforms or in the news. You can help kids develop the skills necessary to control media effect. Adolescents and young people are vulnerable to intentional and indirect media influence. The press might potentially indirectly affect anything. In a nutshell, youth are significantly impacted by the media. It may influence how they think and act, which may cause severe social difficulties. This matter should be handled by adults.