A Study of Factors Influencing Customer Preference Towards Hiring Residential Interior Designer in Pune City

The research paper aims to study the preferences of customers towards residential interior designing. The paper highlights the influence of various factors on preference towards hiring a residential interior designer. It further analyzes the opinions of people towards the methods of charging by the designers, factors that impact the decision of choosing a particular designer and the influences of social media on viewers in terms of aesthetics, lifestyle and interior designing. The secondary research elaborates various segments in the interior designing industry, classification in residential interior designing in residential interior designing in terms of design, area to be designed and its scope.