Study of Customer’s Buying Behaviour Towards over The Counter Medicines With Reference to Pali Region

India is notable for its clinical sciences and its rich custom in the field of Medicines. Hundreds of years back the majority of the wellbeing related issues was explained either without anyone else or through the guidance of family and companions. Be that as it may, because of the urbanization medical clinics, specialists and drug stores came into the image. According to the investigations 70% of the patients doesn’t accepting the meds endorsed by the specialists. What’s more, in addition, individuals don’t move toward a doctor for the normal illnesses sparing the doctors time just as that of the patients. This is the place Over the Counter pharma items comes into the image. Buyers conduct continues changing because of different components which can’t be anticipated by the advertisers. In this way, the assembling ventures in all the fields watches their buyers definitely to abstain from missing their piece of the pie. In light of the customers tastes and inclinations the enterprises regardless of the considerable number of fields continues refreshing their items or thinks of another item so as to be one of a kind in the psyches of the buyer. The research is based on secondary as well as primary data. The data was collected through a structured questionnaire. A sample of 200 respondents was chosen to conduct the study on customer’s buying behavior. Statistical tests like factor analysis and chi square tests was used to prove the hypothesis.