A Study on Readers’ Preference between Physical Books and E-books in Indore City

The aim of this study was to identify the preference of readers between Physical books and E-books when reading for Academics, Pleasure/Fun and Literature Enthusiast.There are several factors that determine which platform readers prefer to read from, such as cost, portability, durability, reading comfort. So, the result suggest that people prefer to read from Physical books. It is important to define what motivates consumers to make these choices. The result of this study showed that people who read for Academics, Pleasure/fun, Literature enthusiast prefer to read from Physical books. After asking several questions about the different factors that go into choosing from which medium to read, most respondents stated that they prefer Physical books in different scenario.