A Study on Consumer Preference Towards Payment Methods for Online Shopping in Pune

This research paper focuses on Consumer preference towards payment method for online shopping in Pune. It considers the state of our understanding of how and why consumers choose their payment methods and what is needed to make more headway in understanding consumer payment decisions. We find that the characteristics of payments are important in determiningconsumer payment behavior, even when controlling for demographic and financial attributes:setup and record keeping are especially important in explaining adoption, while security isimportant in explaining which methods consumers use for transactions.