A Study on Perception of Youth in Agriculture Family of Coimbatore District

Agriculture is the backbone of India. India is the country which has huge youth population. Most of rural youth in the country is not interested to do agriculture. Rural youth are the future of the agricultural sector. With a growing world population and a decreasing agricultural productivity in combination with a rural migration, sustainable food production and supply are threatened. Young farmers play an important role in ensuring food security for future generations but they face many challenges. Most of rural youth in the country is not interested to do agriculture. Hence, this study aims to analyze the perception of youth towards agriculture. Youth have agreed that harvesting requires more knowledge and they are aware about the safe use of pesticides. Majority of the youth have knowledge in using the latest agricultural equipment, have strong knowledge about agricultural climate. They are also aware about pay per click, Search engine optimization and content marketing tools and they make use of social media which helps in growth of agriculture. Youth perceive that agriculture is more important in the development of Indian economy.