Dr. Veena Ishwarappa Bhavikatti, Assistant Professor
School of Commerece and Management Studies, Dayananda Sagar University, Bangalore, Karnataka, India.
Dr. Sony Hiremath
Department of Management, Karnataka State Akkamahadevi Women’s University, Vijayapura, India.
EMPLOYEE’S PERCEPTION TOWARDS THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AND THE SUSTAINABILITY PRACTICES OF ITC LIMITED – AN ANALYTICAL STUDY
Authors
Abstract
The current research paper is emphasized to determine the impact of various Corporate Social Responsibility initiatives of ITC limited over the sustainability of the employees. The employee’s perceptions of the company’s CSR practices have been tested. To attain the research objectives of the study, the data has been collected from 150 employees of the firm and analyzed. The researcher used percentile analysis and t-test to analyze the data.