A Comparative Analysis on Attitudes and Preferences of Consumers Towards Hyundai & Maruti Suzuki Cars Reference To Pune City

Companies today are growing customer-centric & focused on satisfying their customers as they realized that in today’s cut throat competition, pleasing & delighting customers is key. As a result of the steady change in necessities, desires and way of life of consumers, the majority of the organizations are in problem that how to fulfil the consumers and which technique ought to be received. Similar issues have seen by Indian Automobile industry. Indeed, even Maruti Suzuki and Hyundai Motor-the two companies in India are a lot of cognizant about understanding the requirements and desires for the customer. The current study illuminates different variables identified with consumer conduct and fulfilment. The goal of this research paper is to know the inclinations and assessments of Maruti and Hyundai Consumers in regards to after deals services, resale value, and fuel efficiency alongside customer inclinations while purchasing Maruti and Hyundai brands. Study also concludes that customer care strategy plays vital role in satisfying & delighting the customers. The present research study throws light on various factors related to consumer behavior & satisfaction.