A Study on Factors Influencing Customer Adoption of Four-Wheeler Electric Vehicle in Nagpur City

Most of the cities in India are facing severe problem of, heavy traffic and air pollution, due to fast paced growth of cities and automobile Industry. To curb this issue, there is a potential need for adopting alternative technology, which will assist in balancing the misbalance of Environment, caused by high emission of carbon into atmosphere. The focus of the study is to, explore various factors that integrates, with four wheeler Electrical Vehicle purchase intention of consumers. A sample size of 200 respondents were taken,to conduct this study. Based on 200 respondents, this study has taken SPSS, into consideration to conduct Reliability, Validity, Factor Analysis, Friedman Test and Correlation to test the determined factors. This empirical study indicates, lower charging cost, environmental friendliness, charging station, higher driving range, no noise feature, subsidized cost and price having a positive correlation with purchase intention of Electric Vehicle. This study also contributes, the relevant suggestions to policy makers and manufacturers about how to encourage consumers to encourage adoption of, four wheeler Electric vehicle in Nagpur City