A Study on Factors Responsible for Customer Investment Decision With Respect to Depository Products in HDFC Bank at Jaipur City


Nishant Vijay, MBA Aspirant
Sri Balaji University, Pune, India.


This research shows that the influence of Risk, ROI, Liquidity, Safety, Income, Tax Benefit and Maturity Period on customer investment decision with depository products of HDFC bank. This research also uncovers demographic factors that influence customer investment decisions. This research was conducted among 120 respondents in a simple random sampling. The research was conducted among the customers of HDFC bank mainly in Private Job, Professional and Government Employee. It provide us a view on how these investors take their Investment decisions.