A Study on Impact of Covid-19 on Consumer Buying Behavior Towards Hand Sanitizers in India


Neethu Vaheed,  Market Research Intern, Straits Business Group, MBA Marketing Student, Dr. Binod Sinha, Professor,  Dr.Vimal Bhatt, Professor
Balaji Institute for Modern Management, Sri Balaji University, Pune, Maharashtra, India.


Consumers prefer hand sanitizers as they are more convenient and handier to use when compared to soap and hand wash.. The market landscape of hand hygiene products has drastically changed since the outbreak of COVID-19 as Sanitizers use is now being treated as a major preventive measure. Growing consumer inclination towards health and wellness, rising awareness about health and hygiene, improvement in living standards and rise in health expenditure are few of the major factors leading to increasing inclination towards hand sanitization. The average market demand across the globe is likely to witness a phenomenal rise of over 600per cent during 2020. The increasing demand for sanitizing solutions along with preventive recommendations by WHO is expected to fuel the market growth. So, the study is conducted to find out the impact of COVID-19 on Hand Sanitizers in India. Thus, this paper gives an idea of the importance of hand sanitizers.