A Study on “Impact of D-Mart on small grocery retailers- consumer perspective in Bhilwara

Retail industry is emerging rapidly in India and is second biggest employment contributor after agriculture. Indian retail industry has reached US $ 950 billion in the year 2018 and has a CAGR of 13%. In meeting the needs and desires, consumers tend to spend on modern retail stores like D-Mart. Thus increasing the sales of Modern retailers. This study aims to analyze consumer perspective with respect to impact of D-Mart on traditional grocery retailers and consumer preference about where do they prefer to do their grocery shopping.