A Study on Impact of Online Grocery Stores on Retailer’s in Thane Region


Devesh Singh, Marketing 2019-2021
Sri Balaji University, Pune , India.


This Project entitled “A study on impact of online grocery stores on retailer’s in Thane region” is aimed at evaluating the Market size, Expected market growth, Potential segments, Market attractiveness, competition analysis, likes, dislikes, needs, expectations and perceptions of grocery shop owners toward digitalization of their business. It is also about finding out the approach and vision of the grocery shops owners in regard to their future goals and planning in regard to their business. The Company wants to know, which part or market of Mumbai state has the greater Market attractiveness and Market potential for this category and what are the new categories of business diversification that can be added to their existing product line.