Acquisition Behaviour and Purchase Decision of Men’s Branded Apparels

Authors

Dr.D.Asokan, Associate Professor,  Dr.Navin Nagaraj, Associate Professor, Dr. Prakash Alalagiri, Associate Professor
Bapuji B-Schools, Karnataka, India.

Abstract

Factors influencing the acquisition call of men on apparels is a dynamical one. Variety of individuals visit into the saleroom with various factors in mind. Most of the youth aren’t giving a lot of importance to any specific issue. The objective of this study is to search out the vital factors influencing purchase call of men selecting apparels. An endeavour is formed during this study to assess the necessary factors influencing the acquisition call of men’s apparels in showrooms. This study aims at addressing the factors poignant purchase call of metropolis customers and to research the factors directive consumers’ deciding towards apparels.