An Analytical Study of Effect of Mass Media in Promotion of Sports in Jammu & Kashmir

In the present study, descriptive and survey method was used. The study is the effect of mass media in promotion of sports in Jammu Kashmir. The survey type study was designed to find out the role of media in sports. For measuring selected variables of the study, four different inventories/tests were administered to the subject of the study. Here all these variables were independent variables. The populations for this research are selected from Jammu & Kashmir state. The primary sources of data were sportsmen. The selected NineUniversities from Jammu & Kashmir state.From the above question regarding the Participate in Physical Activities Regularly, it is observed that: 84.32% Say Yes,14.90% Say Sometime and 1.6% Say No Participate in Physical Activities Regularly.From the above question regarding the Mass Media Provide You with Adequate Information about Sport Benefits it is observed that: 86.91% Say Yes,12.39% Say Sometime and 0.7% Say No mass media provide you with adequate information about sport benefits.From the above question regarding the Mass Media Play a Role in The Dissemination of Sport Benefits for Good Health, It is observed that: 67.63%Say Yes, 31.37%Say Sometime and 1.2% Say No mass media play a role in the dissemination of sport benefits for good health.From the above question regarding the Mass Media Show an Interest in Health Benefits of Sport, it is observed that: 82.32%Say Yes, 15.78%Say Sometime and 1.9%Say No Mass Media Show an Interest in Health Benefits of Sport.From the above question regarding the Mass Media Encourage and Cover Sport Activities for Good Health, it is observed that: 85.31%Say Yes, 12.99% Say Sometime and 1.7% Say No mass media encourage and cover sport activities for good health.From the above question regarding the Mass Media Have an Influence on the Public to Participate in Sport Activities, it is observed that: 86.91%Say Yes, 12.39%Say Sometime and 0.7% Say No mass media have an influence on the public to participate in sport activities.From the above question regarding the Mass Media Your Only Source to Get Information About Sports, it is observed that: 67.43%Say Yes, 31.37%Say Sometime and 1.2%Say No mass media your only source to get information about sports.From the above question regarding the Mass Media Use Distinguished Sports Persons to Encourage Others to Participate in Sport, it is observed that: 80.72%Say Yes, 15.68%Say Sometime and 3.6%Say No mass media use distinguished sports persons to encourage others to participate in sport.From the above question regarding the Mass Media Have a Role to Encourage Participation in Sports Activities in Order to Improve Health, it is observed that: 82.32%Say Yes, 15.78%Say Sometime and 1.9%Say No mass media have a role to encourage participation in sports activities in order to improve health.