ROHAN AGARWAL, Scholar, DR CHARU BISARIA, Assistant Professor
Amity business school, Amity university, Uttar Pradesh, Lucknow campus, India.
Assessing the impact of green operations management practices in customer loyalty and perception
Authors
Abstract
This study investigates the impact of green operations
management practices on customer loyalty and perception
within the context of sustainability-focused business strategies.
Green operations management encompasses a range of
practices aimed at reducing environmental impact, such as
energy efficiency, waste reduction, and sustainable sourcing.
Understanding how these practices influence key customer
related outcomes is essential for businesses seeking to align
their sustainability efforts with customer preferences and
values.