Attribute Based Perceptual Mapping of Corporate Social Responsibility (CSR): A Study on Selected Paper Mills of Odisha

Corporate Social Responsibility (CSR) is becoming an increasingly significant activity to businesses nationally and internationally. It is vital to note that though corporate social responsibility is synonymously and interchangeably used with either corporate philanthropy or corporate citizenship. In a theoretical sense, corporate philanthropy has to do with a business societal contribution that may or may not take it through returns, whereas corporate social responsibility is all about fulfilling the essential responsibility of good business without which the business a society would not be able to penetrate a mutually beneficial virtuous cycle. This paper emphasizes that how Corporate Social Responsibility has become an effective tool that synergizes the efforts of corporate for sustainable growth and development of the societal objectives at large. This paper emphasizes the different attributes that stakeholders of paper industries are thinking about. An explorative research design was chosen to develop a profound understanding of the research topic and to obtain in-depth data about the research objectives.