Buying Behavior of Customers Towards e-Commerce in Covid-19 Unlock Phase-I: A Special Reference to Karad City

Covid-19 has impacted drastically on the whole world. This paper focuses on the impact of covid-19 pandemic on the products like mobile, foot wears, clothes etc in unlock phase-I. Due to rapid growth in Information Technology (IT) things are changing very fast. The e-commerce is also not exception for the same. The process like Liberalization and Globalization make the boundary open for all the customers from the world. Therefore quality of products /services is the main factor. Therefore proper marketing is essential to attract the customers i.e. product, price, promotion and place are equally important. IT industry fulfills this job very easily; customers across the world can easily visualize these product details through various web applications. Few famous companies like Amazon, Flipcart, and Rediffmail etc keep their products on their own websites. This paper explore the study of the customer behavior towards e-commerce in Covid-19 pandemic [unlock phase-I] and give suggestions for improvement in the system.