Dr. M. Saraswathi, Assistant Professor, P. Santhosh, B.E. Student, V . Shyam Sundar, B.E. Student
Department of Computer Science & Engineering, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya University, Enathur, Kanchipuram, Tamilnadu, India.
CLIENT SEGMENTATION USING MACHINE LEARNING
Authors
Abstract
The process of grouping clients into various segments who share common characteristics is called Client Segmentation. This enables to create targeted marketing for a specific group of clients which will help in increasing the chances of the person buying a particular product. It allows them to create a specified channel for various segmentation and become more user friendly. An easy example would be that the companies will try to attract the young people a lot through social media posts and older people maybe on radio advertising. This will help in establishing better relationship with the client and their overall performance of an organization. Client Segmentation is such strategy which helps in identifying groups of similar consumers based on their interactions with the product and then effectively implementing various marketing strategies for the suitable people.