CONSUMER SATISFACTION IN SELECTION STRATEGY OF IPAD

IPAD are used in Teaching and Learning by students seeing them as essential for 21st century education. The finger-driven IPAD interface always motivates and engages students, keeping them busy and interested in subject content for longer duration. The main importance of IPAD is that it enhances and stimulates opportunities for face-to-face social interaction in several types that desktop, laptop and individual peripherals in fixed location and overall design do not. Analytical Hierarchy Process (AHP) is a method for ranking data, selecting the best given criteria and to analyze consumer preferences while buying IPADS. This paper aims to highlights information and relevant data, which focus on customer‟s demand and prioritizes the features while purchasing IPADS. The main parameters like Price, Battery, Camera and Memory selected to prioritize factors. Multiple Criteria decision-making (MCDM) method is utilized for ranking the features against the well known branded Products.