Customer Satisfaction Towards the Non-Endowment Life Insurance Policies in Pune Region


Sumeru Sarkar
Sri Balaji University Pune, Maharashtra, India.


The business of insurance is related to the protection of economic values of assets, for every asset has a value. Assets are insured because they are likely to be destroyed or made non-functional before the expected life time through accidents, fire, earthquake, tsunami etc. As we know human life is the most valuable asset on earth hence protecting it is very essential. This study focuses on the satisfaction of the policy holders about the respective non-endowment life policy they have adopted. This research is based on secondary as well as primary data. The data was collected through a structured questionnaire. A sample of 150 customer was chosen to conduct this study. Statistical tests like factor analysis and chi square tests was used to prove the hypothesis.