Enhanced role of Artificial Intelligence as a game changer force in E-commerce


Dr.A.K.VAGEETHA ABDUL KHADER, Assistant Professor, G.SARANYA, Assistant Professor,
Rathnavel Subramaniam College of Arts & Science, Sulur, Coimbatore, Tamilnadu, India – 641402.


The most widely used branch of Artificial Intelligence (AI) is machine learning, which can interpret the vast amounts of data that e-commerce businesses gather and utilize to deliver insights that enhance consumer experience, expedite internal company processes, and fight fraud. To offer more personalized services and tailored recommendations through analysis of customer behavior patterns Automating tasks that will allow employees and business owners to spend more time Analyzing business data to provide new insights to help business leaders make decisions. Three cognitive processes—learning, reasoning, and self-correction—are the main topics of AI programming. Through a survey of research publications from several sources, the fundamental goal of this work is to identify some important applications of AI in e-commerce. The study found that artificial intelligence significantly increases E-commerce's efficiency.