Impact of Artificial Intelligence in E-Commerce


Dr. R. A. Ayyapparajan
Department of Commerce Nehru Arts and Science College, Coimbatore, Tamilnadu, India.

Ms. S. Sabeena
Department of Computer Science, Sri Krishna Arts and Science College, Coimbatore, Tamilnadu, India.


Artificial intelligence has the effective capacity to accumulate and examine huge volumes of records and provide selections for action. E-trade is now adopting this generation to perceive styles primarily based totally on browsing, buy history, credit score checks, account statistics etc. These facts amassed then shape the premise of making custom designed pointers for every customer. Google and Microsoft are already making an investment into new AI initiatives. Many e-trade companies have commenced imposing one of kind of AI to higher recognize their customers, and offer a greater purchaser experience. This paper highlights the position of synthetic intelligence in e-trade and its software in one of kind regions of e-trade.