Impact of Social Media Marketing on Consumer for Buying Edelweiss Tokio Life Insurance Policy


Rahul Sawkar
BIMM Sri Balaji University, Pune, India.


Life is only important asset for everyone. And everyone wants to protect him / her from uncertain situations. Insurance is one of the form where humans can invest certain amount and get feasible maturity outcomes. Now insurance industry is fastest growing industry in India. Therefore study of insurance industry is essential part for me. For penetration in the market and spreading awareness about the insurance policies digital marketing is suitable medium. Digital marketing really convert the customer’s to the action stage from awareness stage. Primary data collection method is used such as structured questionnaire, interview, face-to face interaction etc. Sample size is around 100 respondents. The main findings from this research will be how digital marketing is impactful to buy the insurance policies instead personnel meeting