Relevance of Social Media for Employability of Graduating Students: Lessons from Literature Review


Ripudaman Gaur, Research Scholar, Dr. Sarita Chaudhary, Professor
SOB, Galgotias University, Gautam buddh Nagar, Uttar Pradesh, India.


Social media has influenced almost every area of human life and employability is no exception. The purpose of this paper is to conduct a literature review to investigate how to do employability of graduating students is affected by their engagement on social media. For this research study more than fifty sources of published research work, articles, and chapters have been referred to develop a detailed understanding of the key objective of this research paper. Research papers were obtained from trustworthy sources. A list of diverse areas of employability is developed. These are the areas that are assumed to be affected by social media. Furthermore, the papers were grouped into three broad categories. Research papers were studied to search implications of social media on different aspects of employability. One of the limitations of this research study is that majority of the research papers used in this research were about a specific professional networking social media platform. The key lessons developed in this research paper justify the value contribution.