Sensory Marketing and its Impact on Organizational Success An Applied Study at Restaurant Agency Series (Pizza Hut) in Baghdad

Increased interest in the concept of sensory marketing is one of the most important methods that may lead to the success of organizations. Therefore, the study aims to shed light and reveal the relationship and impact of the sensory marketing dimensions of the sense (looking, hearing, smelling, taste, touch) in (organizational success) represented by ( The strategic vision, operational activity, efficiency, and effectiveness) and its importance for a chain of (Pizza Hot) restaurants in Baghdad. To achieve the objectives of the study, a questionnaire was developed and distributed to a sample of (80) individuals from the pioneers of the Pizza Hut restaurant in Baghdad. (70) of them were retrieved valid for analysis. The data were processed using many statistical methods using the statistical program (SPSS). The most prominent results that were the researcher concluded that there is a correlation and influence relationship between the study axes (sensory marketing) and (organizational success). The most important recommendations were to increase interest in sensory marketing, because of this positive reflection on organizational success.