Prateek Tiwari, Dr Charu Bisaria, Assistant Professor,
Amity Business School, Amity University, Uttar Pradesh, Lucknow Campus, India.
THE IMPACT OF MASS MEDIA ON SOCIAL AND EMOTIONAL DEVELOPMENT OF YOUTH
Authors
Abstract
On mainstream media, a platform that is always changing, younger people may communicate
with one another, express oneself, and share material of all types. It has led to the establishment
of a brand-new social context that affects how people interact as well as how companies and
technology are used. A instrument with two sharp blades is the mass media. Although it provides
many benefits, kids can encounter some drawbacks as well. Despite the fact that mass media is
typically discussed negatively, there are some compelling arguments in its favor. Youth and
adolescents have the capacity to be knowledgeable media buyers. They don't just take in
everything they se, read, or hear via media platforms or in the news. You can help kids develop
the skills necessary to control media effect. Adolescents and young people are vulnerable to
intentional and indirect media influence. The press might potentially indirectly affect anything.
In a nutshell, youth are significantly impacted by the media. It may influence how they think and
act, which may cause severe social difficulties. This matter should be handled by adults.