THE ROLE OF ADVERTISEMENTS IN CREATING AN IMPACT ON CONSUMER BUYING BEHAVIORS

Nowadays everyone is influenced by way of advertising and we do no longer even realize how it affects us. This paper characterizes the role of advertising in a powerful manner which presents preferred traits of advertising, its venture and describes the idea of the Advertising of goods properly as the way to evaluate the effectiveness of marketing campaigns. The objective of this paperwork concentrates on the impact of advertising for a product life cycle and find out the proper approaches, techniques of marketing and how to practice them at each level of the product life cycle. Moreover, a few real lifestyles examples are given in an effort to clarify the ideas using Cronbach Alpha from Reliability Analysis.