An Empirical Study on Impact of E-Commerce on Retail Business Sales (Grocery, Electronics, Apparels, Drugs and Furnitures) Due to Covid-19 in India


Patsamatla Pavan Kumar, Rakshan Kumar, Post graduation scholar
School of business, Woxsen University, Telangana, India.


India is one of the developing countries having a giant population with restricted resources. Indian perception is usually being traditional approach toward a buying behaviour which is the retail business for shopping as they were familiar with physical shopping patterns. However, due to advanced technology, people were attracted to the virtual world. This also demonstrated the e-commerce business, which steadily enhanced the ecommerce market in India. Additionally, the pandemic crisis, which is widely spread in India and the world, also paves the way for India’s e-commerce business growth and opportunities rather than the retail business. Covid-19 has its worst effect on business worldwide as it changes or influences the nature of the business. The main objective of the study is to comprehensively analyse the impact of covid on the economy with the remarkable concentration of the e-commerce and retailer sector of the business. The paper tries to understand and explore the impact of enhancing e-commerce platforms, steadily capturing the retailer’s business, and reducing the sales bar graph, ignited by the coronavirus pandemic condition were lockdown, social distancing pave the new opportunities for the e-commerce platform. However, bring challenges too to survive in the crisis. The consumer avoids going for physical shopping in the crowded area because of the pandemic outburst and its aftereffects. This is also illustrated from the survey conducted to accomplish the motive of the paper through a sample of 143 responders. The outcome reveals the ecommerce objective, which strives for a better opportunity to pave the Indian economic growth.