Shared Value and Marketing Performance in the Kingdom of Bahrain Small and Medium Enterprises

This research aims to study the reality of the Shared Value in the Kingdom of Bahrain small and medium enterprises (SMEs) and its impact on marketing performance. The descriptive and analytical methods were used. The research community includes owners and managers of SMEs in Kingdom of Bahrain. A random sample of 30 owners and managers was selected to represent the research community. The primary data were collected using a questionnaire. The questionnaires’ validity and reliability have been ascertained. The findings showed that there is an awareness of social responsibility, however its practice through the shared value was weak, and there was no significant effect for the level of achieving the shared value on marketing performance.